Get the second gift.
First-time donor retention runs around 14%. For donors who give twice, it's closer to 39%. The second gift roughly doubles the odds of keeping someone — and it's the gift most organizations never ask for.
01
A donor journey map, finally
Not one funnel — three journeys running at once: new donors, retention and upgrade, and lapsed reactivation. Proga names which one is weakest and why.
02
The cross-read nobody runs
Your donor file read against your volunteer roster and event lists. Volunteers who've never been asked. One-time donors never asked twice. Warm people, with counts and a specific ask.
03
Moves you can actually run
No recommendation assumes a new hire, an agency, or a platform migration — and every one has a version that costs nothing but time.
How
Send a gift export, a volunteer list, and one more list of supporters. Proga reads them against each other, audits your giving form and your trust signals, and comes back with ranked segments — each with a size, a reason they're warm, and the ask.
Honest
Sector benchmarks are context, never your numbers. Proga won't backfill a metric it can't source — it names the export that would answer the question instead. And giving capacity is never inferred from a name, a neighborhood, or an assumption.
Get a free look at your donor journey
Three exports and about 15 minutes is all it takes to start.
Looking for this framed around your job instead? The marketing-leader view → · the founder view →
Where is your donor journey leaking?
Tell us about your organization. We'll come back with the stage that's costing you the most, and the first move to fix it.
Retention figures: AFP Fundraising Effectiveness Project, Q3 2025 · Private beta, we're selective about fit.