Your CRM ranks donors. Proga finds where the journey loses them.
Every donor tool you have scores people inside your database. None of them read your website, your appeals and your volunteer roster together and name the stage that's losing supporters. That's the job Proga does — starting with the second gift, which lifts retention from around 14% to closer to 39%.
01
A journey diagnosis, not a donor score
Not one funnel — three journeys running at once: new donors, retention and upgrade, and lapsed reactivation. Proga names which one is weakest and why, instead of handing you another ranked list of people to call.
02
The cross-read nobody runs
Your donor file read against your volunteer roster and event lists. Volunteers who've never been asked. One-time donors never asked twice. Warm people, with counts and a specific ask.
03
Moves you can actually run
No recommendation assumes a new hire, an agency, or a platform migration — and every one has a version that costs nothing but time.
How
Send a gift export, a volunteer list, and one more list of supporters. Proga reads them against each other, audits your giving form and your trust signals, and comes back with ranked segments — each with a size, a reason they're warm, and the ask.
Honest
Sector benchmarks are context, never your numbers. Proga won't backfill a metric it can't source — it names the export that would answer the question instead. And giving capacity is never inferred from a name, a neighborhood, or an assumption.
Get a free look at your donor journey
Three exports and about 15 minutes is all it takes to start.
Looking for this framed around your job instead? The marketing-leader view → · the founder view →
Where is your donor journey leaking?
Tell us about your organization. We'll come back with the stage that's costing you the most, and the first move to fix it.
Retention figures: AFP Fundraising Effectiveness Project, Q3 2025 · Private beta, we're selective about fit.